An Initial Exchange Offering is a fundraiser that is conducted by a cryptocurrency exchange on its platform. The token issuer is relieved of the burden of issuing tokens, performing KYC/AML procedures, and other processes.
They can take advantage of the existing user base of the reputed exchange. Partnering with an exchange to issue tokens can help the company earn recognition among credible investors. Although an exchange markets the issuer's tokens, it is not enough to ensure a successful IEO.
An exchange does market your project. But, is it enough? Of course not! You are not their priority. An exchange is going to launch your IEO and a hundred others too. If you’re looking for someone who will have a good understanding of your vision and objectives, who better than yourself? Set up your own team or hire a marketing agency who can work with you in close proximity.
Marketing doesn’t stop once the sale is completed. You have come this far and built value for your project. Now, it is crucial to maintain this status. Constantly work to implement new strategies and advances in your project to achieve relevance and perfection.
For this reason, a company conducts its own marketing or hires a team that focuses on marketing the tokens. Are you in search of an agency who can help you market your IEO? Go check out Blockchain App Factory and the services we provide to help companies conduct successful IEOs.
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